Lots of people claim that they can help your site achieve a high rank in Google. The search engine optimization (SEO) industry has grown rapidly over the years. However, because SEO requires knowledge more than any particular skill (unlike, say graphic design), you could do it yourself if you have the time and inclination (as we have done at TechnoLawyer).
To get started, go to the source. Read Google's article entitled Webmaster Guidelines.
Then, subscribe to the High Rankings newsletter.
Finally, consider adding a blog to your site (at your domain name). A blog is the cheapest available content management system, which will enable you to add content without programming. Blogs have a reputation as highly-personal soapboxes. But group blogs that cover news and information can perform just as well in Google. This type of blog would replace the pages on your traditional site for articles and firm news. Actually, you could keep those pages as well and have them dynamically update as you add material to your blog.
About TechnoEditorials
A TechnoEditorial is the vehicle through which we opine and provide tips of interest to managing partners, law firm administrators, and others in the legal profession. TechnoEditorials appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.
